Common terms used in Desktop Publishing

ASCII- Acronym for the American Standard Code of Information Interchange. It
is the "common denominator for saving text in a format that can be read by
most word processing and other programs. Generally all special formatting is

ATM FONT- High quality font technology created by Adobe Systems that makes
use of Adobe Type Manager and has become one of the most popular fonts used
in the realm of desktop publishing by both Mac and PC users. (See also FONT,

BAD BREAK- Term used to indicate the situation where a word fragment or
section of a sentence is wrapped to the next line or column, giving the
publication an unbalanced look.

BAR CURSOR- A bar that marks the position on the page where text will be
inserted if you begin typing. Sometimes called an "I-beam cursor" because it
resembles an uppercase "I". In some programs, a mouse pointer will change to
a bar cursor when moved over text.

BASELINES- Invisible ruled lines on the page on which text is positioned.

BITMAPPED FONT- A font that is created as a graphic image. Usually such a
font is not scalable and separate fonts much be created for each point size
needed. (See also FONT, TYPEFACE).

BLEED- A term used to describe a graphic element that continues off the edge
of a page; often phrased "Bleed off the page".

BROCHURE- A small folded pamphlet.

CALLOUT- Text that is used to highlight an element in a figure or to
summarize concepts introduced in the text.

CHARACTER PITCH- In a line of text, the number of characters per inch. (See

CROP MARKS- Lines in a publication used to indicate to the printer where the
publication should be cropped (or cut).

DESKTOP PUBLISHING PROGRAM- An application program that permits the use of a
microcomputer and a high-quality printer to produce reports, newsletters,
brochures, magazines, books, and other publications. Desktop Publishing is
often abbreviated DTP. In some cases a word processing program may be used
for Desktop Publishing work.

DOT MATRIX PRINTER- A printer that creates or images in patterns of dots.
DPI- Dots Per Inch.

ELITE- A size of type that fits twelve characters into each inch of type.

FONT- A complete set of characters in a consistent and unique typeface. A
family or collection of printing characters of a particular size and style.

FOOTER- Lines of text that appear at the bottom of each page in the
publication. (See also HEADER).

GRID- A mesh of nonprinting dots that helps you align rules, boxes, and
graphic elements as you place them on your page.

GUTTER- The amount of white space between columns of text.

HANDLES- Small black objects, often dots or diamonds, that appear around
graphics and can be used to more or rezise.

HEADER- A line of text that appears at the top of each page in a publication.
(See also FOOTER).

JUSTIFIED- A text alignment setting that increases the spacing between
letters and words as needed so that the beginning and end of each baseline
are aligned. Right and left margins are perfectly straight. Text may be LEFT
JUSTIFIED of the left margin is straight and the right is ragged, RIGHT
JUSTIFIED if the right margin is straight and the left ragged, or FULLY
JUSTIFIED if both margins are straight.

LASER PRINTER- A high resolution printer that uses laser technology to
produce print that rivals electronic typesetting equipment.

LAYOUT- Phrase that describes putting all of the text and graphic elements
together to form a publication.

LEADING- The Amount of white space between lines in a paragraph or block of

LOGO- A company's symbol or graphic image that is used on stationary,
invoices, etc.

MARGIN- The amount of white space reserved on a publication in which no text
or graphics appear. Includes top, bottom, and sides.

MASTHEAD- A space reserved at the top of certain types of publications such
as newspapers or newsletters in which the name of the publication and the
publishing information appears. Often referred to as a "banner".

OCR- Optical Character Recognition- An information processing technology that
converts human readable data into another medium for computer input. Light
reflected from characters is recognized by optical character recognition
equipment. Often used to convert scanned or faxed graphical data into
readable ascii text. (See also SCANNER).

OFFSET PRINTING- High quality professional printing done at a service bureau
with a printing press.

PICA- A type size that fits ten characters into each inch of type. Also, in
phototypesetting, a sixth of an inch.

PIXEL- Smallest element in a publication equal to one dot. Every character
and image is composed of a pattern of pixels.

POINT- A measurement of the height of a character (See also TYPE SIZE).

POSTSCRIPT-A page description language developed by Adobe Systems for
designing page layouts on microcomputer systems. Laser printers capable of
using this language are also referred to as "Postscript Printers".

RULE- A line used as a graphic element to enhance the appearance of the page

SANS SERIF- Letters of typefaces without serifs - the ornate, widened bases
and tops seen on some characters of some type fonts.

SCALABLE FONT- A type of font that can be made smaller or larger.

SCANNER- A peripheral device similar to a photocopier that digitizes hardcopy
images into an electronically usable graphic format file. (See also OCR).

SOFT FONT- A font that is packaged on a software disk and is sent to the
printer at print time.

TEMPLATE- A publication skeleton upon which you build the actual publication.
Templates can be used to save time when you create similar publications or
subsequent issues of a newsletter.

TRUETYPE FONT- A high quality proprietary font technology created by
Microsoft and used in Windows 3.1 as well as Windows Applications.

TYPEFACE- A collection of letters, numbers, and symbols that share a
distinctive appearance.

TYPE SIZE- The size of type, and type fonts, which are given and measured in
points. A point is about 172 of an inch. Points give an approximate measure
of the vertical size of type. (See also Point).

WORDWRAP- Process by which words are automatically bumped to the next line,
page or column of text when the word passes the righthand edge of the